Download PDF by Wei Feng: Discursive Constructions of Corporate Identities by Chinese

By Wei Feng

This publication addresses the discursive building of company identities in social media at the a part of chinese language organizations, fairly highlighting how fans of company social media co-create company identities in the course of firm-follower interactions. towards this finish, it pursues an built-in sociolinguistics process combining e.g. thematic research, interactional research and in-depth interviews. Readers also will locate large info at the brand-new dialogic framework of company id formation. The ebook deals an insightful and revealing advisor for either practitioners/trainers and academics in company communique who're confronted with the demanding situations of handling public kinfolk and company photographs within the age of social media. it could actually additionally function a worthwhile case examine for these readers who're occupied with the chinese language economic climate and discourse research of the chinese language language.

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Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo: An Integrated Sociolinguistics Approach by Wei Feng


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